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December 17, 2022
B2B marketing in the Asia-Pacific region can be quite different from B2B marketing in other parts of the world, due to the unique cultural and economic characteristics of the region. Some of the key differences and nuances of B2B marketing in APAC include: 1. The sheer size and diversity of the region The Asia-Pacific region
December 17, 2022
I have experienced many changes within the marketing function throughout the years. One of the most radical changes happened around five to six years ago, where marketing was – for the first time- measured on the value of pipeline it generates for the sales team. As a result, marketing gained respect in the organisation; it
December 17, 2022
As the use of artificial intelligence (AI) in business continues to grow, the development of new technologies such as Chat GPT (General Purpose Technology) is revolutionising the way that B2B software is marketed and used. Chat GPTcan do so much more than just copywriting. It can also generate images, edit your copy, answer questions, formulate
December 17, 2022
Calling all marketers to embrace this technology Last week, Artificial intelligence research and deployment company OpenAI has published a new chatbot tool, ChatGPT (Generative Pre-trained Transformer) and let me tell you, it is the first time that a taste of AI really blew me away. On the surface, this search-engine like tool doesn’t look like