B2B Marketing

Author | Speaker | Consultant

About Me

Thank you for visiting my site! With over 25 years of dedicated experience in B2B marketing, I’ve witnessed how this industry continuously evolves. It’s a quarter of a century of learning, growing, and adapting to the fast-paced world of B2B marketing, particularly within the B2B SaaS sector and the intricate and diverse APAC Market.

Throughout my journey, I’ve had the privilege of working for both global multinational giants and ambitious startups. This unique blend of experiences has not only broadened my horizons but also allowed me to learn from some of the most accomplished B2B professionals worldwide. The insights gained to me are priceless.

I’m thrilled to share this knowledge with fellow passionate marketers through my book, “THE ULTIMATE B2B MARKETING LIST: 200+ TACTICS YOU NEED TO TRY.”

Open dialogue and continuous improvement are vital in our field. I welcome your feedback and encourage you to contact me anytime to share your thoughts. Since the launch of my book, I’ve been invited to share my experience at speaking engagements, including the Marketing Master’s Program at the prestigious National University of Singapore, where my book comes highly recommended. I’ve also had the privilege of addressing marketing events targeting senior leaders in the APAC region- for On24 and NICE, to name a few.

What’s truly rewarding for me is serving as a trusted marketing consultant for fast-growing B2B SaaS startups in Singapore and Australia. My services range from crafting ground-up marketing strategies to driving inbound traffic, developing robust social media strategies, nurturing leads effectively, and revamping messaging frameworks. My guiding principle is to deliver tangible results with fast strategic execution, delivering quick wins that delight my clients while building long-term marketing contributions that directly impact revenue. Whether through project-based initiatives or long-term retainer engagements, I offer tailored, flexible solutions to match the unique needs of my clients.

To stay updated with the latest in B2B marketing, please subscribe to my weekly newsletter on LinkedIn. I regularly share tips, insights, and observations to inform you of what is happening in this field I love so much.

Thank you for joining me on this exciting journey through the world of B2B marketing!



Hundreds Sold to B2B Professionals All Over The World!

Recognized as one of the best B2B Marketing Books to read by Book Authority.

B2B Marketing book

Received Amazon #1 Bestseller status in 3 categories shortly after the launch

General Marketing

Management & Leadership








Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in various areas of a B2B business, this book is a must-have for any B2B Marketer.


Inside, readers will find innovative ways to:

Research your ideal customer profile

Create compelling content

Drive conversions across the funnel

Optimise your SEO and social media strategies

Get creative with campaign ideas

Achieve sales and marketing alignment

And so much more

B2B Marketing Professional
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This book is not filled with outdated B2B theories and airy-fairy nonsense. Instead, it offers concise, hard-hitting, and no-holds-barred tactics that have been street-tested and proven effective. The book is absolutely fantastic for practical tips that can be applied right away!
Adam Benzion
B2B Marketing Professional
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Enjoyed reading this new book. As a seasoned B2B marketer, I rarely come across books that are actionable and written by an author who “walked the walk” and not just a hypothesized theory. Loved the AI focused tools too, ChatGPT, this book is my new go-to experiments and best practices. Recommended!
Linda Ruthner
B2B Marketing and Sales Professional
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I found this book to be very informative and packed with valuable insights. It provided me with a lot of great tips and information that I can use in my marketing and sales work. I really enjoyed reading it and would highly recommend it to anyone in marketing or B2B!
Verified Buyer
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This book offers lots of actionable tips that can be easily put into practice. After reading, I felt inspired! I especially love the ChatGPT hacks!
Priya Darshini
B2B Marketing Leader in Cloud Technology, Women in Tech
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This book is GOLD. Honestly, one of the best books I have read in a while that relates to actual B2B
Quella Tang
B2B Sales Leader in Technology
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You can tell this book is written by an actual practitioner with very many innovative tips, tricks, and hacks. If you are serious about B2B marketing, this book is a must-read
Guido Schwarze
B2B Business Owner, Research
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I found many practical hacks in this book that I can implement right away. The ChatGPT Guide for Marketing and the extensive list of free tools to optimize our website were especially valuable. Email Marketing Tactics also provided a lot of insights to drive growth. This book serves as a fantastic reference for us to take our business to the next level
David Coldwell
Sales & Marketing Professional
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I recently read Jessica Schwarze's book, "The Ultimate B2B Marketing List," and it left me in awe. With over 35 years in Sales & Marketing, I thought I knew the ropes, including the importance of aligning sales and marketing within companies. However, after reading this book, it's clear I was missing out.
B2B Marketing Professional
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I don't often recommend books, but when I saw Jessica Schwarze's book, "The Ultimate B2B Marketing List," I had to give it a try to support a female marketing leader. It turned out to be one of the best B2B marketing books I've read in a long time. Some of the ideas mirrored my own, and it's refreshing to see them validated.
B2B Business owner
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As a B2B business owner, I found this book highly valuable for enhancing my company's marketing. The author offers practical tactics that are easy to grasp and apply swiftly. While not a marketing expert, I wish there were more examples or screenshots for clarity on complex ideas. This book is a great resource, and I recommend it to fellow B2B business owners aiming to improve their marketing strategies.

Get your copy now

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