Thank you for visiting my site! With over 30 years of experience in B2B marketing, I’ve witnessed how this industry continuously evolves. It’s more than a quarter of a century of learning, growing, and adapting to the fast-paced world of B2B marketing, particularly within the B2B SaaS sector and the intricate and diverse APAC Market.

Throughout my journey, I’ve had the privilege of working for both global multinational giants and ambitious startups. This unique blend of experiences has not only broadened my horizons but also allowed me to learn from some of the most accomplished B2B professionals worldwide. The insights gained to me are priceless.

I’m thrilled to share this knowledge with fellow passionate marketers through my book, “THE ULTIMATE B2B MARKETING LIST: 200+ TACTICS YOU NEED TO TRY.”

Open dialogue and continuous improvement are vital in our field. I welcome your feedback and encourage you to contact me. Since the launch of my book, I’ve been invited to share my experience at speaking engagements, including the Marketing Master’s Program at the prestigious National University of Singapore, where my book comes highly recommended. I’ve also had the privilege of addressing marketing events targeting senior leaders in the APAC region- for On24 and NICE, to name a few.

Serving as a trusted fractional CMO/ marketing head for fast-growing B2B SaaS or tech services companies in Singapore and Australia is truly rewarding. My services range from crafting ground-up marketing strategies to driving inbound traffic, developing robust social media strategies, nurturing leads effectively, and revamping messaging frameworks. Visit: Fractional CMO APAC for more information.

My guiding principle is to deliver tangible results with fast strategic execution, delivering quick wins that delight my clients while building long-term marketing contributions that directly impact revenue. Whether through project-based initiatives or long-term retainer engagements, I offer tailored, flexible solutions to match the unique needs of my clients.

To stay updated with the latest in B2B marketing, please subscribe to my weekly newsletter on LinkedIn. I regularly share tips, insights, and observations to inform you of what is happening in this field I love so much.

Thank you for joining me on this exciting journey through the world of B2B marketing!