Partner marketing is not just a valuable strategy; it is critical for success in the ever-evolving world of B2B business, and more so in the APJ/APAC region, known for its complexity and diversity. Drawing from my experience of over 20 years in running marketing across this region, I have personally witnessed the transformative power …
Winning Together: The Transformative Power of Partner Marketing Read More »
Drip. Drip. Drip. Every drop of potential revenue that leaks from your sales pipeline can create a ripple effect, impacting your bottom line in ways you can’t afford to ignore. Understanding and effectively addressing pipeline leakage (also often referred to as revenue leakage or leaky sales funnel) is extremely important for any business. …
In the past, I naively believed that being the best meant doing the most number of things. I took pride in showcasing the extensive number of campaigns I ran with the team, for example, and constantly strived to increase that figure. Leaders and peers would acknowledge my efforts, and I would revel in their …
Three Metrics to Accelerate Your B2B SaaS Business Growth Read More »
An ABM strategy can increase B2B revenue by 208%. (Warc) In the early 2000s, during my tenure as the Head of Marketing for SAP Indonesia, I had my first experience with the power of Account Based Marketing (ABM). It all began with our strategic account—the largest food manufacturing company in Indonesia. Although they …
Oh no, another App? In a world where new apps are constantly being launched, it takes something truly exceptional to capture my attention and motivate me to install and engage with it. I am sure many of you feel the same way! However, Threads by Meta eliminates the usual installation hesitations. The …
At a speaking engagement recently, I shared this astonishing statistic with an audience of senior tech executives from APJ: “Only 5% of B2B buyers are in-market to buy.” The room fell silent, and it grabbed everyone’s attention. This revelation first came from a 2021 report published by the B2B Institute, introducing the concept …
Have you ever heard of the rule of seven? It suggests that prospects needed to be touched on average 7 times by a brand before they make a purchase. This is from a marketing book by Jeffrey Cant entitled ‘Money Marketing Marketing published in 1987. However, as you may have guessed, in today’s digital …
We are approaching the end of quarter 3 and this is when most marketers begin to craft the marketing plan for 2024. So, it is the perfect time to discuss the key differences in B2B Marketing for startups versus for large, established companies. Drawing from my experience working with companies of varying sizes, …
Over the years, I have experimented with countless different lead magnets, many of which did not generate the results we wanted. In the process, I have also learned how dynamic the market is. A lead magnet that may be effective 3 years ago, can be considered low value today. eBooks, for example, which were …
5 No-Cost B2B Lead Magnets that Helped Me Generate Tons of Quality Leads Read More »
B2B Sales Reps have roughly only 5% of a customer’s time during their buying journey (Gartner) The reason for this is the huge shift in the way that B2B buyers actually buy in this era. They prefer to research on their own and they do so digitally. In fact, based on various reports, …
Here is my Tactical Approach to B2B Social Media Marketing for 2024 Read More »