All posts tagged in B2B Marketing
February 8, 2023
Hi everyone! I’m thrilled to share some of the B2B Marketing tactics from my newly published book: “The Ultimate B2B Marketing List: 200+ Innovative Tactics You Need to Try”. Whether you’re new to B2B marketing or an experienced pro, these hacks are sure to breathe fresh life into your strategy and likely boost your results.
December 17, 2022
B2B marketing in the Asia-Pacific region can be quite different from B2B marketing in other parts of the world, due to the unique cultural and economic characteristics of the region. Some of the key differences and nuances of B2B marketing in APAC include: 1. The sheer size and diversity of the region The Asia-Pacific region
December 17, 2022
I have experienced many changes within the marketing function throughout the years. One of the most radical changes happened around five to six years ago, where marketing was – for the first time- measured on the value of pipeline it generates for the sales team. As a result, marketing gained respect in the organisation; it
