As we enter the 2024 planning season, I’m excited to introduce a four-part article series on this strategic topic with a focus on how marketing can be a key driver of growth, especially during these unpredictable times. Here’s an overview of the four-part series: Five Foundational Considerations Empowering Marketing as the Primary Driver of …
Five Foundational Considerations in Creating a 2024 B2B Marketing Plan Read More »
After the first part of this article series on Marketing Planning for 2024, where I spoke of foundational considerations, I am pleased to present the second part. This time we look into empowering Marketing as the Driver of Growth in 2024. What should constitute essential parts of the plan? There are three bullets to consider …
Marketing Planning: Empowering Marketing as the Driver of Growth Read More »
Boosting Marketing Success with Focus “If we had a larger team and more budget, we could have better results.” Sound familiar? I’ve worked with marketing teams of all sizes with varying budgets, and it’s often the same scenario. Marketing leaders and teams are asked to deliver more with reduced budgets and resources. Phrases such as …
This is the fourth and final part of my blog series on Marketing Planning for 2024, the first of the series here. A few years ago, I had a classic marketing problem. At the time, the large enterprise software company I worked for did not have an SDR (Sales Development Representative) team, and the …
The end of the year is fast approaching, and with it comes the challenge of utilizing every last cent of your 2023 budget. It needs to be spent, and the clock is ticking. Join me as I unveil eight smart ways to make the most of your 2023 leftover budget – “use it or …
8 Smart Ways to Make the Most of Your 2023 Leftover Budget Read More »
These B2B Marketing hacks are handpicked at random from a comprehensive list of 200+ innovative tactics, and I can’t wait for you to try them out for yourself.
B2B marketing in the Asia-Pacific region can be quite different from B2B marketing in other parts of the world, due to the unique cultural and economic characteristics of the region. Some of the key differences and nuances of B2B marketing in APAC include: 1. The sheer size and diversity of the region The Asia-Pacific region …
I have experienced many changes within the marketing function throughout the years. One of the most radical changes happened around five to six years ago, where marketing was – for the first time- measured on the value of pipeline it generates for the sales team. As a result, marketing gained respect in the organisation; it …
As the use of artificial intelligence (AI) in business continues to grow, the development of new technologies such as Chat GPT (General Purpose Technology) is revolutionising the way that B2B software is marketed and used. Chat GPTcan do so much more than just copywriting. It can also generate images, edit your copy, answer questions, formulate …
Top 5 Ways Chat GPT will transform B2B Software marketing Read More »