Hi everyone! I’m thrilled to share some of the cool B2B marketing hacks from my newly published book: “The Ultimate B2B Marketing List: 200+ Innovative Tactics You Need to Try”. Whether you’re new to B2B marketing or an experienced pro, these hacks are sure to breathe fresh life into your strategy and …
Sharing Three Cool B2B Marketing Hacks out of the Pages of My Book! Read More »
(From Part Nine of my Book “The Ultimate B2B Marketing List: 200+ Innovative Tactics You Need to Try.” ) Hi everyone! I’m thrilled to present the second edition of my newsletter where I share tips from my book, “The Ultimate B2B Marketing List: 200+ Innovative Tactics You Need to Try.” Last …
Aligning Sales & Marketing : A Match Made in Heaven Read More »
Let’s face it, content is the lifeblood of successful B2B marketing. Let us dive into the ‘7 Proven Hacks to Boost Your Content’s Performance & Visibility’. “If you are not writing, posting, promoting, or sharing valuable content, you are actively putting your business at a disadvantage against competition.” Neil Patel, Digital Marketing Expert, …
7 Proven Hacks to Boost Your Content’s Performance & Visibility Read More »
Engaging decision-makers who influence buying decisions is crucial for companies selling to enterprise customers. However, convincing the C-suite, one of the most desired audiences for B2B marketers can be a daunting task. They are unlikely to take time away from the office unless they are convinced it will be worth their while. Nonetheless, winning …
How to Win Over the C-Suite and Drive Faster & Larger Deals Read More »
Hi there, fellow B2B marketers and anyone interested in the world of B2B! Get ready for an interesting read in this week’s newsletter article as we delve into the fascinating world of psychology. Did you know that there are several powerful psychological triggers and cognitive biases that marketers regularly use to influence their …
10 Psychological Triggers and Biases B2B Marketers Can Use to Drive Results Read More »
Fellow marketers, let’s dive into the Web3 Buzz! As B2B marketers, we’re always on the lookout for the next big thing that can give us a competitive edge. That’s why I was thrilled to discuss the ‘Future of Marketing’ as a guest speaker at the National University of Singapore. During the talk, one …
77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution. – OptInMonster I have always loved using email marketing – it is pretty much free and from my experience, it can …
Email Marketing that Connects with your Audience and Drives Results Read More »
Ever since I published my B2B Marketing book, I have received many questions about how different B2B marketing is in the Asia Pacific Japan (APJ) region, where most of my experience is derived from. The key fundamentals I detail in my book still apply here, of course, such as effective research strategies for targeting …
Hi everyone! As promised, here is part 2 of the series I am writing about B2B Marketing in Asia Pacific Japan. In the last edition, I talked about China. This time, we will cover Japan and Korea. Let’s dive in! Japan Japan is a country with a population of nearly 126 million people …
Part 2: A Quick Guide to B2B Marketing in Japan and Korea Read More »
Voltaire once said: “Originality is nothing but judicious imitation.” This quote holds valuable advice that can be applied to any profession, including lead generation. Rather than copying someone else’s work and claiming it as his own, Voltaire emphasized the significance of learning from those who came before us. Artists, writers, and designers often …